This week’s SPEC SHORT illuminates a topic many professionals quietly wrestle with: the pressure to attend industry events and the internal resistance that often follows.
In this issue, we step into the shoes of a junior spec Writer who feels out of place, a Seasoned Sales Rep buried in deadlines, and Professor V, grappling with time and hesitating with uncertainty. But at the center of it all is Coach M, reminding us that networking isn’t about being fearless—it’s about being intentional.
Coach M helps reframe three common objections: 🔹 “I don’t know anyone…” 🔹 “I’ve been before and didn’t get much out of it…” 🔹 “I’m too busy to go…”
Her lesson is simple: These events aren’t measured by who you know going in—they’re defined by who you meet, how you show up, and the mindset you bring.
