As doors begin to open on the trade shows across North America, SPEC SHORTS has dedicated October to “Trade Show Etiquette Month”. We aim to support our product manufacturers with “Prep-For-Success” tips at all upcoming industry events.
This week, SPECKY and Professor V find themselves smack in the middle of a “crowd” while waiting for a Product Demonstration to take place at an exhibitor’s booth.
Promotional items such as stress balls, pens, brochures, and technical literature all have their place within the trade show booth exhibit. Unfortunately, other exhibitor also provides similar branded items meaning to “separate yourself” from competitors, there needs to be more to draw attendees to the brand/booth.
