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SPEC SHORTS – (Vol. 2) Issue 11: Mar 19, 2025

In this issue of SPEC SHORTS, Coach M shares simple but powerful ways to build better rapport. Strong connections make for smoother conversations and better outcomes!

We check in to witness our sales rep navigating three key aspects of communication with Professor V:

  • Reframing Objections – Instead of agreeing that manufacturing time is extended, he focuses on quality and durability—a more substantial selling point!
  • The Power of Mirroring – People trust those who reflect their tone and mannerisms. Our rep avoids awkward mismatches by subtly mirroring his client’s energy.
  • Pacing and leading—When clients have only a few minutes to spare, there’s no time to fumble. Leading with what’s most important ensures the conversation moves forward.

By applying these techniques, sales conversations flow smoothly, objections become easier to handle, and relationships strengthen—stronger relationships mean better specs!

Link to the post on LinkedIn