
SPEC SHORTS – (Vol. 2) Issue 3: Jan 22, 2025
Let’s continue with Volume 2, as we join Coach M., SPECKY and Professor V., at an industry event where the “tables have slightly turned”. (pardon the pun) Instead of professor V asking all the questions, we enter to find the V SPECS team manning a Tabletop Display of their own! Why the role reversal you ask? Why Not? What better way is there to show support for an association and the design community, than by showcasing to the industry the various services that we offer? Social media plays a critical role in sharing our message, but tabletop displays at industry events enable face-to-face communication, allowing for direct feedback. When businesses step up as sponsors, they demonstrate their engagement with the industry and its stakeholders, which builds credibility and trust. This visible support can enhance a company’s reputation, positioning it as a leader and a proactive participant in its field. The presence of a sponsor signals to attendees that their interests are valued and that the company is invested in the industry’s growth and development.